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Du Home Services’s
Social Media Journey

Industry

Telecommunications Company

Duration

10+ months

Challenge

Our plan prioritizes enhancing 5G services first, then improving fiber optics infrastructure to support UAE’s digital progress and customer needs.

Solution

Iy Media partnered with Du home service to develop a data-driven social media plan encompassing:
  • Brand Analysis:We dug deep to understand Du Home Services’ unique identity and goals.
  • Content Strategy:A detailed social media content calendar for Instagram and Facebook was created to maintain a consistent brand voice and engage audiences. The content highlighted Du’s services and partnerships.
  • Creative Execution: Du’s selection of blue, purple, and white for their social media presence targeting fiber and 5G internet in Dubai is a strategic choice that can be explained through color psychology and brand messaging:
    • Blue:Represents trust, reliability, and security. These are essential qualities for internet service providers, Can also evoke a sense of calmness and stability.
    • Purple:Represents innovation, creativity, and luxury. Purple can also symbolize prestige and sophistication, aligning with the image of a high-quality internet provider in a city like Dubai.
    • White:Represents cleanliness, purity, and clarity. The specific shades of blue, purple, and white used influence the overall brand image of this category
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