Our core objective for GivTrade’s social media content plan was to attract both brokers and
traders. The content aimed to inspire individuals, especially women, to explore the dynamic
world of forex trading by showing the growing number of successful female traders and their
expertise. We strived to cultivate a brand identity that is informative, inspirational, and
empowering, promoting gender diversity in the financial market.
Content & Platforms
We prioritized diversifying content across various categories. This included informative
pieces to educate viewers, engaging content to spark interaction, encouraging posts to
motivate potential traders, inspirational stories of successful women in forex, and
empowering content that champions gender diversity in the market. To maximize reach, we
created most posts in both Arabic and English, presenting them as engaging albums to
capture audience attention.
Paid Social Media Ads
By strategically targeting ads based on demographics and interests, we can ensure the
content reaches the most relevant audience segments, driving brand awareness and
attracting new followers. In addition to leads strategy campaigns to attract traders to enroll
in the trading courses
Achievements & Results
We aimed to make forex trading accessible to the audience. We encouraged individuals to
begin their trading journey while equipping them with a solid understanding of key industry
terminology. Providing a diverse range of content types – informative, valuable, and thoughtprovoking – aimed to improve user trading knowledge and foster engagement with our posts.
